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Mobile Marketing Playbook

  • The Mobile Marketing Playbook
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Amazon Price: EUR 2,99 (as of November 22, 2017 7:33 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

As Uber has shown, mobile apps can represent a huge opportunity to create a global powerhouse. But of course, the company is also an instructive case study of how traditional businesses can be imperiled – quickly.
The fact is that if your company is not serious about mobile, then there’s a very good chance you’ll be Uber-ized.
It’s certainly scary and very real. So what to do? Well, this book is focused on how to put together a winning mobile marketing strategy. It’s for any company or organization – big or small.
More importantly, the book sets forth a step-by-step approach, with actionable advice and real-life examples. Just some of the important topics include:

Optimizing your website, video and email for mobile
Leveraging mobile ad networks and other tools
Developing engaging user interfaces
Avoiding the gotchas of ad campaigns
Building a breakout app
(more…)


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