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E-Commerce Systems Architecture and Applications

  • E Commerce Systems Architecture and Applications
  • E Commerce Systems Architecture and Applications
  • E-commerce application example
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  • E commerce in 30 mins.
  • Ecommerce Domain Knowledge
  • Best Practices for Scaling Web Apps
  • Building a Scalable Architecture for Web Apps
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Amazon Price: $109.00 $109.00 (as of December 12, 2017 7:35 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This text presents a survey of the tools and technologies used for building an e-commerce system. It explores the various types of commercial transactions – business to business, business to consumer and intra-business – and examines the impact e-commerce has on an enterprise's IT strategy.


Global e-commerce: Impacts of National Environment and Policy

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  • Accelerating the Global e-Commerce Revolution; Extraordinary Potential for Expanding Global Trade
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Are the Internet and e-commerce truly revolutionizing business practice? This book, first published in 2006, explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.


Million Dollar Ebay Business From Home – A Step By Step Guide

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Amazon Price: $19.95 $19.95 (as of December 11, 2017 11:56 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Million Dollar Ebay Business From Home – A Step By Step Guide

eBay Multi Million Dollar Seller and eBay invited Top Seller Speaker Neil Waterhouse shows step by step exactly how he built a Million Dollar eBay Home business from scratch.
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

  • Groundswell, Expanded and Revised Edition Winning in a World Transformed by Social Technologies
  • Groundswell Expanded and Revised Edition Winning in a World Transformed by Social Technologies
  • Groundswell Expanded and Revised Edition Winning in a World Transformed by Social Technologies
  • Groundswell, Expanded and Revised Edition Winning in a World Transformed by Social Technologies
  • Groundswell, Expanded and Revised Edition Winning in a World Transformed by Social Technologies
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry — yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
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Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

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Amazon Price: $25.00 $3.50 You save: $21.50 (86%). (as of December 12, 2017 7:01 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Manage all your social media marketing efforts with repeatable, improvable processes
Winner of a 2013 Small Business Book Award for Social Media
“In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”
—Brian Solis, author of Then End of Business as Usual
“There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!”
—David Rogers, bestselling author of The Network is Your Customer
“If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.”
—Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation
About the Book:
Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years.
What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in.
In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.
Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps: Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics Pinpoint the very smallest segments of your customers Determine the communities to which these microsegments belong Identify the influencers of those communities Create an action plan for your project Measure and constantly improve your efforts
The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.
The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.


The Social Media Strategist: Build a Successful Program from the Inside Out

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  • Social Media Strategist – Integrating Social Media Department (3/5)
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Amazon Price: $36.00 $23.37 You save: $12.63 (35%). (as of December 12, 2017 7:10 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Build a powerful social media strategy to increase buzz—and the bottom line
“Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”
—George G. Smith Jr., Social Strategist, PepsiCo
“After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider’s discussion about real adoption. This book should be on every corporate and agency practitioner’s shelf.”
—Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone
“This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world.”
—Olivier A. Blanchard, author of Social Media ROI
“The Social Media Strategist is refreshing because it has substance amidst a sea of social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you’re serious about business and committed about leveraging social media, you need to read this book.”
—Esteban Contreras, Social Media Marketing Manager, Samsung USA
“Christopher offers a refreshing point of view as a seasoned practitioner and leader in the earliest days of the social media evolution. He describes the challenges of large-scale internal change and the rewards of integrating social media business planning, and he shares real-world examples of successful campaigns.”
—Shauna Causey, Head of Social Media, Nordstrom
About the Book:
In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results.
This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority.
Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience
“Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation.
Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.


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