Lean Branding (Lean (O’Reilly))

  • Laura Busche talks Lean branding trends for 2014
  • O’Reilly Webcast: The Lean Series: Fireside chat with Eric Ries and Ash Maurya
  • Web 2.0 Expo NY 2011, Eric Ries, Lessons Learned, "The Lean Startup"
  • Lean Branding Book
  • O’Reilly Webcast: Twitter for Business
  • O’Reilly Webcast: Strata OLC – Data and Ethics Etiquette and Law for an Always On World
  • Lean Branding Creating Dynamic Brands to Generate Conversion Lean OReilly
  • Barry O’Reilly fireside chat with with Google Sprint Masters
  • The Hardware Startup By Renee DiResta, Brady Forrest, and Ryan Vinyard
  • Next Wave with Gary Vaynerchuk: Lean & Mean
Amazon Price: $29.99 $24.18 You save: $5.81 (19%). (as of February 20, 2018 1:09 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply