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Publish and Prosper: Blogging for Your Business

  • Secrets To Business Blogging
  • Business Blogging
  • How To Build A Brand Online
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  • How to Make a Country Rich
  • 7 Costly Online Business Mistakes to Avoid in 2017
  • Small Business Advice: Should You Focus On A Niche?
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Amazon Price: $26.99 (as of February 21, 2018 8:34 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.


How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Biz-Tech)

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Amazon Price: $24.99 $21.29 You save: $3.70 (15%). (as of February 21, 2018 4:55 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly

Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.
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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

  • Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social
  • Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social
  • Going Social Excite Customers Generate Buzz and Energize Your Brand with the Power of Social Media
  • #LivestreamStars: Ross Brand w/ Jeremy Goldman, co-author of "Getting to Like"
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  • Brand Your Business Social Media Accounts
  • Importance Of Social Media Marketing For Brand Image
  • Social Media Marketing Affecting Your Business
  • Organizein Social Media Marketing — How it Affects Your Business
  • Digital Assassination Protecting Your Reputation Brand or Business Against Online Attacks
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Amazon Price: $19.95 $4.50 You save: $15.45 (77%). (as of February 21, 2018 7:11 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In "Going Social", he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others – and shows readers how to: formulate a social strategy; pinpoint their audience and where they "live" online; give their brand a unique voice and personality; get good at listening; create relevant, engaging content; identify and reward influencers; build strong bonds with bloggers; become truly customer-centric; avoid pitfalls when possible-and respond to negative feedback when a misstep is made; cultivate brand spokespeople; use targeting to engage more effectively; turn employees into social marketers; engage with ROI in mind. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, "Going Social" is an indispensable guide to connecting with customers in the brave new social frontier.


Connecting to Customers

  • How To Connect With Customers Like A Friend
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  • Connecting With Customers * Attract Clients- build friendships!
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  • HOW TO CONNECT WITH YOUR CUSTOMERS
  • Connecting with Customers by OPEN Forum
  • Connecting With Customers Using Smartphone Applications
  • Connecting With Customers ٭ Attract Clients build friendships!
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Amazon Price: $39.99 $2.29 You save: $37.70 (94%). (as of February 21, 2018 6:37 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Establishing a basic e-commerce site is easy but building an online relationship management system to evaluate transactions, manage customer interactions, and extend your business reach offers far greater business benefits. Learn about the latest customer-centric Internet strategies, technologies, and tools in CONNECTING TO CUSTOMERS. This practical, insightful book will help you understand how an Internet-based solution can provide powerful, direct links to customers so that you can deliver the products, services, and information they want exactly when and how they want them. Learn about: THE BUSINESS ISSUE: Get the facts on how to do a needs analysis for an Internet solution, learn how the right Internet solution can improve your business processes, and read real-world case studies about the business problems that Internet solutions solve. THE BUSINESS VALUE: Learn about the rules for return on investment in customer-focused projects, and see how an Internet solution can create value through efficiencies in production, increased speed to market, extended reach of products, and other benefits.T HE MICROSOFT SOLUTION: Explore the benefits of a basic, secure Web presence or of an online retail site with advanced capabilities, and learn how businesses, partners, and technologies work and fit together in solutions with the Microsoft Solutions Framework. PLANNING AND PROJECT MANAGEMENT: Discover what s involved in Internet solution deployment, including roles and responsibilities, infrastructure requirements, typical project schedule, choosing team members, complementary tools and solutions, technology trends, and more.


The E-Factor: Building a 24/7, Customer-Centric, Electronic Business for the Internet Age

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Rating: 
Amazon Price: $27.95 (as of February 21, 2018 8:34 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Companies that have Internet "departments" are dinosaurs, and the position of "Webmaster" is nearly extinct! In today's successful business model, the Internet isn't just an area of business — it is a fundamental structure for how to do business. In highly-competitive companies, the "e-factor" pervades every aspect of operations. The E-Factor shows managers and executives how to succeed in this radically altered business landscape. It examines the revolutionary impact of Web technology on traditional business operations and how to exploit the technology to transform companies into "customer-centric" entities. The book supplies lucid answers to the strategic questions that businesspeople must ask, including:
— How can we evolve to integrate the Internet and e-commerce universally?
— Are we weaving the concept of "infostructure" into our business, thus managing information and knowledge on a real-time basis?
— What business needs does our Web site address?
— Does our site demonstrate real value to our target audience?


The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

  • The New Relationship Marketing How to Build a Large Loyal Profitable Network Using the Social Web
  • The New Relationship Marketing How to Build a Large, Loyal, Profitable Network Using the Social Web
  • The Art of Social Media Power Users featuring Mari Smith, Guy Kawasaki, and Peg Fitzpatrick
  • Mari Smith CredibilityLive.com – Michael "Hutch" Hutchison
  • #SalesEU #40 w/ Craig M. Jamieson: How to Build Sales Intelligence for social CRM
  • The New Handshake Sales Meets Social Media
  • TFS 050: Build Your Virtual Team and Personal Brand with Chris Ducker
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  • Exclusive Interview – Susan Emerick & Chris Boudreaux
  • Interview Series with Heather Mansfield, Nonprofit Tech for Good: Part 1 of 3
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Rating: 
Amazon Price: $24.95 $15.91 You save: $9.04 (36%). (as of February 21, 2018 8:34 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

Outlines how to become a significant "center of influence" for your customers and prospects
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