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Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

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Amazon Price: $19.99 $2.50 You save: $17.49 (87%). (as of September 19, 2017 1:17 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.
This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.


Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

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Amazon Price: $36.00 $19.77 You save: $16.23 (45%). (as of September 19, 2017 1:21 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing–and being influenced by–them is essential to success. Blog Marketing
shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
— John Battelle, Business 2.0


Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters

  • Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters
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  • Blogging Gear Breakdown: Everything you DON’T need to be a Pro-Blogger
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  • Advice on Starting a YouTube Channel & Blog | Q&A
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Amazon Price: $15.00 (as of September 19, 2017 1:28 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, "mommyblogger" Heather Armstrong, and many others.
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Strategies and Tools for Corporate Blogging

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  • Building a Solid Business Strategy
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Amazon Price: $41.95 $41.95 (as of September 19, 2017 1:21 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.


Blogging the Political: Politics and Participation in a Networked Society

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Amazon Price: $43.95 $39.35 You save: $4.60 (10%). (as of September 19, 2017 1:21 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The popular blog-tracking site technorati.com reports the existance of well over one hundred million blogs. Despite the medium’s ubiquity, the impact of political blogging on politics and civic engagemment has not been systematically examined. In an era of depressed civic engagement, where access to the media by common citizens is limited, blogs have the power to change the political landscape.
Blogging the Political catalogs the individuals engaged in political blogging, explains why they started blogging, and examines what they hope to gain from it. The larger question at hand is whether and how political blogging facilitates civic engagement and mobilization in the United States. Do political bloggers participate in politics only through blogging or also through more traditional activities such as voting or sending an email to an elected official? Do they encourage their readers to undertake political activities, and how do they go about doing so? Examining the activity of a diverse spectrum of bloggers, Pole concludes that blogging is indeed a new and important form of political participation, one that can potentially transform politics and lead to increased civic engagement.


Technical Blogging: Turn Your Expertise into a Remarkable Online Presence

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Amazon Price: N/A (as of September 17, 2017 1:21 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.

Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.
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