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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

  • The Mobile Marketing Handbook, A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
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  • How To Structure Your AdWords Campaigns Properly
  • Understanding The AdWords Search & Display Networks
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Amazon Price: $29.95 $17.25 You save: $12.70 (42%). (as of November 21, 2017 10:13 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.


Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

  • Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design
  • Download Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design
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  • Mobile Forensic Investigations A Guide to Evidence Collection, Analysis, and Presentation
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Amazon Price: $30.00 $27.45 You save: $2.55 (8%). (as of November 22, 2017 12:06 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.


A Beginner’s Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection)

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  • Mobile Marketing Introduction | Mobile Marketing Tutorial | Simplilearn
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Amazon Price: $34.95 $34.95 (as of November 22, 2017 6:56 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change


Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
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  • Custom Mobile App
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Rating: 
Amazon Price: $29.95 $20.36 You save: $9.59 (32%). (as of November 23, 2017 1:59 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.


Mobile Marketing for Business: How To Increase Sales On Your Slowest Days

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  • SMS Marketing will Replace Email Marketing for Bars & Restaurants
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Amazon Price: $7.95 $7.95 (as of November 23, 2017 1:53 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is not theory; it is focused on actual, practical ways to find customers on your slowest days – those predictable times when business lulls. It will show you how to implement a comprehensive mobile marketing and advertising strategy that will: use two cutting-edge software solutions to: 1) market your business 2) get more leads 3) convert them into loyal customers. The two cutting-edge software solutions featured in this book have all the features businesses like yours need to implement a comprehensive marketing and advertising strategy for smartphone and tablet pcs. I've always been driven to help businesses and communities to grow and prosper. This is why I decided to focus on mobile marketing and using mobile technology because it is disruptive (having the potential to level the playing field and offer even small businesses a competitive edge). And, it can be used by Fortune 500 corporations or a solo-entrepreneur to have a transformative impact on their bottom-line. I completely agree with Eric Schmidt, Executive Chairman, Google when he said: "If you don't have a mobile strategy, you don't have a future strategy.” So for me, using mobile technology is an excellent way to combine my passion for technology with cutting-edge solutions to grow local businesses and our community at large. So, please join me and discover how to find new customers and increase sales – even on your slowest days using mobile marketing strategies including: bulk text messaging (SMS), MMS, mobile/responsive websites, mobile APP, autoresponsers, mobile coupons, mobile loyalty programs and more.


Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
  • The Mobile Technology Advertising Tool – Mobile Technology And Marketing Video
  • Technology PR – Pinnacle Marketing Communications
  • edTalks: How virtual reality is revolutionizing marketing and communication
  • Ent_Mktg_vlog_C3451885
  • Mobile Advertising: What’s Next?
  • Marketing and Advertising industry
  • Why Choose Billboard Advertising?
  • Custom Mobile App
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Rating: 
Amazon Price: $24.95 $21.55 You save: $3.40 (14%). (as of November 22, 2017 7:37 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.

Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication [NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips for further reading, the book includes several international case studies that illustrate the potential pitfalls and rewards of mobile marketing initiatives.
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