The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

  • The Mobile Marketing Handbook, A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
  • Ste by Step Google AdWords Campaign Setup
  • Optimize AdWords Like a Pro
  • Writing Winning Text Ads on Google AdWords
  • How To Structure Your AdWords Campaigns Properly
  • Understanding The AdWords Search & Display Networks
  • Energy Efficiency for Energy Access: Appliance Efficiency in Resource-Constrained Settings
  • Navigating The AdWords Dashboard
  • Dynamic Keyword Insertion Tokens on AdWords
  • Four New Ways To Leverage Your Amazon Email List For Remarketing
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Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.