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Amazon Price: $26.95 $26.95 (as of March 18, 2018 3:10 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. There are a multitude of resources available to help inform marketers and business owners of how to stay up to date with marketing in 2014, but one that's well worth a read is "SEO Like I'm 5" by Matthew Capala. – THE HUFFINGTON POST

Make no mistake; this is no 'SEO for dummies.'

Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.

You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

Self-published by Matthew Capala, acclaimed SEO industry veteran, Adj. Professor at NYU, International Speaker, and Internet Entrepreneur, SEO Like I am 5 brings "…a refreshing look at SEO… In his recent book, Matthew Capala, emphasizes the need to learn and practice SEO…like it's 2014. He explains effective SEO strategies in a way that doesn't require the advanced technical knowledge that can become a barrier for those that generally need it the most." Says Jonathan Cho, Managing Director, Head of Search and Social at Mindshare (a WPP company).

In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, 'under-the-hood' hacks, case studies, examples, and actionable tips.


There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.

Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.

SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:

– Where to start

– Which free platforms and tools to use

– How to build a search-friendly website

– How to build a killer content strategy

– How to become a rockstar blogger

– How to find the golden-nugget keyword opportunities

– How to monetize your website

– How to attract backlinks to your content

– How to build a winning social media strategy

– How to make money online




– Entrepreneurs and startups

– Forward-thinking small business owners

– Marketing executives who want to innovate like startups

– Students and professionals

– Authors, artists, bloggers



"SEO Like I'm 5 is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. The book is perfect for beginners who are interested in quickly learning best practices and want to understand what they need to do next to get the most out of their website." Says Linda Gharib, SVP, Digital Marketing at Citigroup, and Adj. Professor at Baruch College, Internet Marketing.

You'll also get a right dose of motivation to start blogging and get active on the Internet.

"If you ever have an opportunity to meet Matt Capala in a professional capacity, you'll find that Matt has a way of energizing people to believe they can succeed at otherwise complicated marketing activities. With SEO Like I'm 5 he's distilled the whirlwind of insights that float around the Web unfettered and made them actionable for everyone." Says Michael King, Featured Author of Inbound Marketing and SEO: Insights from the Moz Blog @iPullRank.

Product Details

  • Paperback: 240 pages
  • Publisher: CreateSpace Independent Publishing Platform (August 25, 2014)
  • Language: English
  • ISBN-10: 1500865206
  • ISBN-13: 978-1500865207
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15 ounces

Customer Reviews

Hands-down the best beginner’s guide to SEO

2 people found this helpful.
 on July 21, 2015
By Filip Niziolek
I’ve read a couple of e-books about SEO, and non of them come close to SEO Like I’m 5. It’s not that the other SEO books I tried reading were not educational, it’s the way they were written. I got bored or overwhelmed easily reading other SEO guides, but this book really spoke to me and got me act. There are a lot of case studies, walk throughs and images, which helped me replicate the SEO strategies mentioned in the book. The added bonus is that SEO Like I am 5 is fun to read, entertaining, and authentic (the author shared a couple of interesting stories about SEO and his tricks and tips). I recommend it.

One of the Best SEO Books Out There

2 people found this helpful.
 on May 29, 2015
By Gal Sivan
This is one of the best SEO books I have come across. Chock full of latest information, with actionable strategies and techniques to help build a web presence starting from scratch. Matt does a great job of breaking down the complex field of SEO into small pieces that are easy to understand and act on.

A Great Book for SEO and Digital Marketing

One person found this helpful.
 on April 28, 2015
By Elsa Wang
A great book for SEO and digital marketing. We used it as part of reading materials in Search Marketing class at NYU. It gives me a clear mind of what really matters for search engines. And based on that, it provides some practical tactics that were proven effective. The Google algorithm is ever changing. But the core value given here won’t fade. It’s super easy to read. I actually had fun reading it.

Hits SEO basics and helps marketers take their knowledge to the next level

One person found this helpful.
 on October 24, 2015
By J. Rinkenbaugh
GREAT book for those wanting to have a basic understanding of what SEO is and what matters in the world of SEO. Not only that, but the author does a great job sharing names of various SEO and social media tools that can help you with your digital efforts. Would totally buy this book again – wish I could share it with others, too!

Just an incredible book. No Words!!

One person found this helpful.
 on August 30, 2015
By Josh Braun
Awesome book. Awesome, awesome, awesome!!

Five Stars

 on November 17, 2016
By Lazaro Dominguez
Great product. Would buy again from this vendor.


2 people found this helpful.
 on October 2, 2014
By Leila T. Abdoulaye
This is the only book anyone eager to learn about SEO needs. Not only the book is filled with tons of tools that will make it extremely practical to understand how search optimization works but also be the best search optimizer. The author, Matthew Capala, could not have done the best job by writing a complex subject in a manner in which anyone, no matter their lever of expertise, can truly understand and be able to immediately apply the unsurmountable amount of tips provided.

SEO Like I’m 5 Provides Clarity and Empowers Action

3 people found this helpful.
 on June 27, 2015
By DEFarris
As a business marketing professional, I’ve read lots of SEO books and when I discovered SEO Like I’m 5, I thought, “not another theoretical SEO book!” But this book really delivers clear and actionable content. Furthermore, there are personal examples and herds of helpful links to free and reasonable resources.

Very good information

One person found this helpful.
 on June 8, 2015
By R. Alan Mead
I really liked this book. Lots of good meat. The author was able to take his industry as an example and extrapolate out. A lot of the reviews were very negative but I thought he delivered flawlessly.
Posted on Jun 28, 2015 - Last updated on Apr 11, 2016
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