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Categories: Blogging, Online Business
  • Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters
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Amazon Price: $15.00 (as of September 25, 2017 8:07 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, "mommyblogger" Heather Armstrong, and many others.

These blogging pioneers were the first to face new dilemmas that have become common in the era of Google and Facebook, and their stories offer vital insights and warnings as we navigate the future. How much of our lives should we reveal on the Web? Is anonymity a boon or a curse? Which voices can we trust? What does authenticity look like on a stage where millions are fighting for attention, yet most only write for a handful? And what happens to our culture now that everyone can say everything?

Before blogs, it was easy to believe that the Web would grow up to be a clickable TV–slick, passive, mass-market. Instead, blogging brought the Web’s native character into focus–convivial, expressive, democratic. Far from being pajama-clad loners, bloggers have become the curators of our collective experience, testing out their ideas in front of a crowd and linking people in ways that broadcasts can’t match. Blogs have created a new kind of public sphere–one in which we can think out loud together. And now that we have begun, Rosenberg writes, it is impossible to imagine us stopping.

In his first book, Dreaming in Code, Scott Rosenberg brilliantly explored the art of creating software ("the first true successor to The Soul of a New Machine," wrote James Fallows in The Atlantic). In Say Everything, Rosenberg brings the same perceptive eye to the blogosphere, capturing as no one else has the birth of a new medium.

From the Hardcover edition.

Product Details

  • Paperback: 416 pages
  • Publisher: Broadway Books (June 1, 2010)
  • Language: English
  • ISBN-10: 0307451372
  • ISBN-13: 978-0307451378
  • Product Dimensions: 5.1 x 0.9 x 8 inches
  • Shipping Weight: 11.2 ounces

Customer Reviews

Difficult to get through

 on April 22, 2014
By Alexa
It’s hard to give a review for something that I wouldn’t normally pick up and read. Because this was for a class and because it’s not the type of read I would pick up for fun, I gave it three out of five stars. I feel like “Say Everything” often dragged on and the author, Scott Rosenberg, named a lot of people so at times it was hard to remember all of the names and what that person did. I feel like the introduction was the most powerful part for me because most of it felt like he was telling me a story whereas the rest of the book is just a bunch of information being thrown at me. It was a strong way to start the book. I did enjoy how he made the connections of the way media has evolved and connected those to other events such as 100 years ago when the Maine sunk people communicated through telegraph to feed the next edition of the newspaper. The radio announced the wreckage when the Arizona was sunk at Pearl Harbor. When Kennedy was shot, the news was mostly broadcasted by TV. Now people are able to talk to each other over the web about a major news event such as when 9/11 happened.

This is what happens when terrific writer takes on a fascinating topic

 on September 19, 2009
By Jann Sabin
Scott Rosenberg takes tons of information and puts in in the context of some really interesting people like Justin Hall and some world-changing events like 9/11 to give us a history of the Net and blogging. Even though these are both topics I’m familiar with, I learned a lot. And more importantly, it really got me thinking about what came before and what might be down the road for blogs and whatever is next. Definitely recommend even if you’re only slightly interested in the topic.

Interesting, yet difficult…

 on May 6, 2014
By Alexa Jones
This book was for a class, and usually for me when I have to read for a class, I’m never really interested in reading like I usually am. I do have to say though, this book was really interesting. There was a lot about blogging that I never knew about. I never really knew how blogging began. I was really interested to read about how September 11th really influenced blogging, how the world was one way, and then it became another.

When a great business book reads like a novel

14 people found this helpful.
 on July 12, 2009
By Marylene Delbourg-Delphis
Great book — It reads like a novel, and contrary to most “business” books it is very well written. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the chaff especially, especially in a world where everybody craves for celebrity status. Scott Rosenberg largely and skillfully avoids this pitfall.

Also appropriate for academic bloggers

2 people found this helpful.
 on October 26, 2009
By David Zetland
Originally posted at […]

Not perfect, but a wonderful read

 on January 5, 2010
By Amazon Customer
Mr Rosenberg has done it again with “Say Everything”. The last book, ”

A Comprehensive Treatment of Blogging

 on October 31, 2009
By J.R. Sedivy
“Say Everything” is a detailed account of the history of blogging as well as the individuals who brought about this medium which is growing in popularity each day. I had read other books on blogging, however there was much I was not aware of that became apparent as I was making my way through this book. For example, did you know that blogging has been around for roughly 15 years? This is one aspect that I found astounding considering that much of the population is just now becoming aware of blogs.

This history feels right, though I’m too close to the story to be objective

3 people found this helpful.
 on September 14, 2009
By Penmachine
It’s a bit weird reading “Say Everything,” Scott Rosenberg’s book about the history of blogging. I’ve read lots of tech books, but this one involves many people I know, directly or indirectly, and an industry I’ve been part of since its relatively early days. I’ve corresponded with many of the book’s characters, linked back and forth with them, even met a few in person from time to time. And I directly experienced and participated in many of the changes Rosenberg writes about.

Excellent review of blogging’s beginning from an insider

 on September 3, 2009
By Rick K.
Scott’s overview of the who, what, when, where and why of blogging is tremendous. It’s a terrific read – not too insidery for people who didn’t live through this, and pitch-perfect for those who did. He covers the controversies without picking sides, makes old stories relevant by showing their connection to today’s trends, and manages to highlight many of the right personalities to tell the broader arc of blogging.
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