Categories: Mobile Marketing
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  • We need to rewrite the marketing playbook: SKII’s Beauty Bound – Digital Matters
  • The marketing playbook is broken
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Amazon Price: N/A (as of February 19, 2018 11:32 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

As Uber has shown, mobile apps can represent a huge opportunity to create a global powerhouse. But of course, the company is also an instructive case study of how traditional businesses can be imperiled – quickly.
The fact is that if your company is not serious about mobile, then there’s a very good chance you’ll be Uber-ized.
It’s certainly scary and very real. So what to do? Well, this book is focused on how to put together a winning mobile marketing strategy. It’s for any company or organization – big or small.
More importantly, the book sets forth a step-by-step approach, with actionable advice and real-life examples. Just some of the important topics include:

Optimizing your website, video and email for mobile
Leveraging mobile ad networks and other tools
Developing engaging user interfaces
Avoiding the gotchas of ad campaigns
Building a breakout app

The author of the book, Tom Taulli, is a tech entrepreneur, having raised venture capital and selling businesses to public companies. He also writes for top publications like, and

Product Details

  • File Size: 4742 KB
  • Print Length: 80 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Taulli’s Taxes LLC (July 17, 2016)
  • Publication Date: July 17, 2016
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

but also as a proof point when speaking about a range of topics from easy first steps to building a killer app

 on July 18, 2016
By Amazon Customer
Being in the business of helping company’s get mobile marketing right through thought leadership and education, I find this quick read hugely helpful. It serves as both a resource to validate claims, but also as a proof point when speaking about a range of topics from easy first steps to building a killer app.
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