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Mobile Marketing for Your Local Business: Key Strategies to Attracting & Retaining Customers Using Mobile Devices

Amazon Price: $9.97 $9.97 (as of February 20, 2018 1:18 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Okay, let's face it! Mobile devices are here to stay! Mobile Marketing, a new marketing trend, is the result of the growth in the use of mobile phones and other mobile devices, such as tablets & eReaders. This book is for the business owner who is ready to take advantage of this new marketing trend. A trend that is poised to take 2013 by storm! Mobile marketing is for the business owner who wants to be ahead of the trend, in front of the pack – instead of trailing it long after it’s been around for years and used successfully by others. Mobile marketing can be a highly profitable way to communicate with your current customers and a very smart way to not only find new customers, but keep them all coming back to your business for many years to come. If you are new to mobile marketing and simply want to learn more about it, or have already finished your research and want to know your next step – this book is for you.

Product Details

  • Paperback: 166 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 15, 2013)
  • Language: English
  • ISBN-10: 1482005468
  • ISBN-13: 978-1482005462
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 10.9 ounces

Customer Reviews

Must read for a local marketer

One person found this helpful.
 on September 12, 2013
By Vanessa Roberts
I read this book cover to cover. It was GREAT! Easy to understand, direct instructions on how to succeed as a Mobile Marketer. I truly believe that the local business needs good marketers on their side and that mobile marketing is what they need to make a difference in their business. This book, from start to finish, is packed with real world experience and tells it like it is. There are a LOT of tools out there and it can be overwhelming. This book took me through it step by step. When I finished I felt like I could have an educated conversation with a customer about everything I can offer and how each aspect of mobile marketing could best be applied to their individual needs! I highly recommend this book to anyone who is a mobile marketer or even considering getting into mobile marketing. This should be your textbook!

Excellent Help For Mom and Pop

One person found this helpful.
 on October 20, 2013
By Patrick T. Giffen
If you own or know of an owner of a Mom and Pop business, this book has the answers to increasing the bottom line with mobile marketing. If you are a consultant to small local businesses, the information can help you increase your client’s potential with the implementation of numerous tips given in this book. I found this book to be an easy and quick read with golden nuggets sprinkled throughout the chapters that could be cashed in for anyone that puts forth the effort to do what Brian Anderson suggests. I do not know the author personally nor receive any compensation for this review as I hope to help others considering whether to take time to read this book or not as I believe it is well worth the time.

Great Book!

 on January 23, 2014
By Amazon Customer
I have already incorporated a strategy from this book in my business and I just read the book yesterday. The section of the book that caused me to implement this new strategy was the Adwords sections by Jack Hopmann. I can tell that Jack really knows Adwords and so today I changed my landing page site to reflect something he mentioned in this book. Thanks Jack and all of the other contributors to this book! I plan to implement more strategies as time allows.

Mobile is Where It’s At!

 on October 22, 2013
By Amazon Customer
Brian Anderson knows his stuff! And this book was chock full of data and strategy for a small business owner. It’s up-to-date and written by a man who’s putting this stuff into action, not just talking about it. THAT makes for a good read. Thanks, Brian.

Great Book!

3 people found this helpful.
 on September 13, 2013
By Rod Kelly
While I knew quite a bit about the topic there are bits of information they provide that are outside of the norm and very helpful. I would recommend it to anyone that is just starting in mobile marketing.

Excellent for local business owners

 on October 2, 2013
By Tony Lardo
I have read the book from the perspective of a small business owner. I was curious to know what mobile marketing could mean for my restaurant business. I have no clue about marketing nor do I have any computer skills, but this book is very well written, very detailed and simple to understand. If you want to learn how to get more clients and grow your business, this book is an excellent start.

Great Book for Marketers & Business Owners

One person found this helpful.
 on September 17, 2013
By KPeppy
If you’re looking to better understand mobile marketing and how it can benefit your business, then I highly recommend this book. Mobile marketing is vital to businesses and this book explains the different opportunities for marketing success. If you’re tasked with helping a business grow, then you need to buy this book.

Great case studies and strategies

3 people found this helpful.
 on September 17, 2013
By Costas Peppas
Love the practical case studies. The authors have done a great job with “ready to use” illustrations any business owner can take and apply immediately.

Great Read!

 on October 27, 2013
By Greg Baker
Very rarely do I read but I’m glad I read this. I thought I already knew about mobile but I learned a lot more that I didn’t know and needed too. If you really want to know about the future of mobile and how it effects you and your business, I highly recommend you read this. These guys are the best in the business and they know mobile!

You Need Mobile Marketing

 on November 3, 2013
By Mike Johnson
The writing is easy to read and understand, and it is a very good introduction to this important area of marketing. All businesses need mobile a presence, and not many have one. I can just see the business owners staring at their phones but wondering where all of the customers are going.
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