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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

Amazon Price: $39.95 $31.35 You save: $8.60 (22%). (as of March 18, 2018 11:27 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ?
. . . with Niche Marketing of course!
As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want.
"Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it – making money in the process! Here is a small sample of what you ll discover within the pages of this book:
Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation.
Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions!
Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business – learn 15 of the most common fees that new business owners tend to forget about.
Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream!
Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits.
9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales.
Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Product Details

  • Paperback: 308 pages
  • Publisher: Globalnet Publishing; 1st edition (September 23, 2008)
  • Language: English
  • ISBN-10: 0977968421
  • ISBN-13: 978-0977968428
  • Product Dimensions: 7.4 x 0.7 x 9.7 inches
  • Shipping Weight: 1.5 pounds

Customer Reviews

Internet Marketing clearly explained

2 people found this helpful.
 on July 1, 2010
By Newbie
I thoroughly searched the internet for books I could buy about how to set up an internet business. I didn’t want to get ripped off so I spent quite a bit of time looking through all the search results and comparing what I found. So, when I found Eric Van Der Hopes’ book “Mastering Niche Marketing,” I held great hopes that I had found, in one book, everything that I needed to know before I began working on setting up my internet business. I waited for the Postie everyday. When I got my hands on the book I read it from front to back. Since reading the book, my hopes have not been diminished at all, and I am really happy with my purchase. I also bought another book at the same time, which is good too, but not as good as this one. “Mastering Niche Marketing,” is very comprehensive. The information is very clear, and easy to read, and understand. Best of all, I now have a far greater understanding of exactly what I need to do to set up my business online from the point of view of knowing virtually nothing. I’m very pleased with myself that I made this very good choice, and I’m very pleased that there are people out there, such as Eric Van Der Hope, who have taken the time, and great consideration for their customers, to put this stuff together for people like me.

Mastering Niche Marketing

2 people found this helpful.
 on May 21, 2010
By Jesse Gump
Mr. Van Der Hope’s book is a valuable asset for anyone wanting to start any business. It offers excellent advice and includes dozens of web links to information that would take months (or even years) for a person to find on their own. If anyone is considering starting a business, and especially an internet based business, I highly recommend they purchase this book. It will save them a tremendous amount of time and help them avoid a zillion pitfalls that business people encounter every day. Mr. Van Der Hope has done a great service for entrepreneurs.

Mastering Niche Marketing

2 people found this helpful.
 on June 28, 2010
By Anthony Morris
The book you need in your home office. Mastering Niche Marketing is a book filled with loads of information neccessary for anyone who is entering online business. The author has put together, from your thought mindset, to actually creating a business, and having affiliates, in over 300 pages for which you will have to read over and over again. This book goes into how to do it, and the reviews at the end of each chapter helps even more. I have never came across such a detailed book, which is also interesting to read. Please, whatever you do, buy this book, you will get more than your money’s worth.

The best I have read on niche marketing

3 people found this helpful.
 on February 5, 2010
By John Vonhof
I have a shelf full of books on writing for niche markets and selling to niche markets — and then I bought Mastering Niche Marketing. What a great book. I have Post-It Notes throughout the book. The final chapter, “118 Additional Sizzling Hot Niche Sourcing Methods You Can’t Live Without” is fantastic and is worth many times the price of the book. Eric takes the reader step-by-step through researching and finding a niche market right for what you want to do. This book will stay front and center as I plan all my projects.

Most Promizing Book on the Subject Matter!

2 people found this helpful.
 on October 22, 2009
By S. Vaddiraj
Having spent Thousands of $$$$$ on multiple information products that have somuch fluff in them, reading Eric’s book gave me the best value for the money. He’s certainly an expert in this subject matter and the book offers the most rapid path to “Executing” and “Using” the ideas in this book to bringing your own informational niche products into marketplace.

Five Stars

 on July 15, 2015
By Leonard Natural
loved it

Van Der Hope gives focus and clarity to niche marketing on the Internet

5 people found this helpful.
 on May 7, 2009
By Amazon Customer
This is a very up to date read on Internet marketing for entrepreneurs. It is comprehensive, yet very easy to understand with practical insights that are viable in today’s environment. I agree with the advice for providing a specialized service, reinforcing my beliefs in carefully targeting our audience or “becoming a bigger fish in a smaller pond.”

An Excellent Guide for Building A Niche Online Business

2 people found this helpful.
 on December 18, 2008
By Gitie House
I really enjoyed reading this book and learned a lot from it, even though I have read several books on this topic.

It’s the BIBLE for Online Marketers!

21 people found this helpful.
 on January 1, 2009
By Peter Arnold
It’s the BIBLE for Online Marketers!
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