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Amazon Price: $25.00 $17.00 You save: $8.00 (32%). (as of December 12, 2017 4:35 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (December 5, 2016)
  • Language: English
  • ISBN-10: 1119341205
  • ISBN-13: 978-1119341208
  • Product Dimensions: 6 x 1 x 9.1 inches
  • Shipping Weight: 13.6 ounces

Customer Reviews

Great read for Marketers

1 helpful vote
 on October 6, 2017
By nfrank2
Really interesting take on the way that Marketing has evolved. He high fives himself a lot in the book, but besides that, I think it has some fair points around how technology has impacted what we do. The shift from the 4 P’s to the 4 C’s are definitely worth the read.

A well written and researched book that provides great insight into the digital marketing landscape.

1 helpful vote
 on April 19, 2017
By Amazon Customer
This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.

A beautiful piece of work.

1 helpful vote
 on August 29, 2017
By Ammar Mubaslat
An amazing piece of work. Besides marketeres, this book is a must read for anyone who is engaged in Digital Transformation from either the business or technology sides.

Great follow up to Marketing 3.0

1 helpful vote
 on November 7, 2017
By Amazon Customer
This is an excellent follow up to Marketing 3.0 and I would recommend it to marketers after reading the first book.

Best Marketing book this year.

1 helpful vote
 on December 31, 2016
By John C
This book come last month of the year, but finished first. Just path 1 alone is worth the price, it help me summarize all of many trends that confused me sometime. The new customer journey make sense and totally actionable. If you are a marketer this book is a must.

Kotler Is As Current As Ever

1 helpful vote
 on October 31, 2017
By Greg Zerovnik
Kotler and his Indonesian colleagues knock another one out of the park. A fine follow-up to Marketing 3.0.

Understanding the digital game plan

1 helpful vote
 on May 9, 2017
By Beat Stocker
Definitely the best marketing textbook for today’s connected consumer markets. Kotler’s customer path model will help crossing the digital chasm.

Five Stars

1 helpful vote
 on July 18, 2017
By Eli Hernandez, Jr
Moving my company from traditional marketing to digital and this book is a must read for my people. Thanks!


1 helpful vote
 on October 17, 2017
By Amazon Customer

Great book for marketers and everyone

1 helpful vote
 on August 23, 2017
By Carlos Ed.
Trends a change in the marketing aproach
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