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Amazon Price: $25.00 $13.89 You save: $11.11 (44%). (as of February 21, 2018 4:25 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (December 5, 2016)
  • Language: English
  • ISBN-10: 1119341205
  • ISBN-13: 978-1119341208
  • Product Dimensions: 6 x 1 x 9.1 inches
  • Shipping Weight: 13.6 ounces

Customer Reviews

Yes, they do know where the future consumer is heading

3 people found this helpful.
 on January 23, 2017
By Sunny R
I’m devouring this book! I downloaded it yesterday and can’t put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I’m learning from this book thus far and can’t wait to read a few more pages tonight. I know this will be become a valuable reference for me.

Excellent Cutting Edge Book On Marketing!

 on January 31, 2018
By Eldon Edwards
This superb book by Philip Kotler is necessary reading for everyone. Great case studies and examples. Philip Kotler is the father of marketing and this book is very up-to-date. I recommend this book without qualifications. This book is text to speech enabled so you can listen to the book or read the book or both. Great read! This book is one of the best books that I have ever read. $11.99 is an amazing value for an up to date book on marketing by Philip Kotler!

A well written and researched book that provides great insight into the digital marketing landscape.

One person found this helpful.
 on April 19, 2017
By Amazon Customer
This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.

I found this book very helpful. It makes the …

One person found this helpful.
 on November 17, 2017
By Raymond Alexander
I found this book very helpful. It makes the reader aware of how an entire mindset in marketing must be changed in order to keep pace with the times. If you are a student that studied the course “Basic Marketing” or “Introduction to Marketing” before the year 2010, then you must read this book.

Best Marketing book this year.

2 people found this helpful.
 on December 31, 2016
By John C
This book come last month of the year, but finished first. Just path 1 alone is worth the price, it help me summarize all of many trends that confused me sometime. The new customer journey make sense and totally actionable. If you are a marketer this book is a must.

Absolutely loved it!

One person found this helpful.
 on January 3, 2018
By Bhavna
Even if you’re not into marketing, you should really consider reading this book. And it’s not even too long of a book.

Great Book.

One person found this helpful.
 on December 11, 2017
By Amazon Customer
Excellent Book, I enjoyed it a lot. It will help you to understand all the concepts of the actual marketing. It includes a lot of facts and real cases. 100% Recommended. Philip Kotler, the best.

Great book for marketers and everyone

One person found this helpful.
 on August 23, 2017
By Carlos Ed.
Trends a change in the marketing aproach

Understanding the digital game plan

2 people found this helpful.
 on May 9, 2017
By Beat Stocker
Definitely the best marketing textbook for today’s connected consumer markets. Kotler’s customer path model will help crossing the digital chasm.

Kotler Is As Current As Ever

One person found this helpful.
 on October 31, 2017
By Greg Zerovnik
Kotler and his Indonesian colleagues knock another one out of the park. A fine follow-up to Marketing 3.0.
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