• Laura Busche talks Lean branding trends for 2014
  • O’Reilly Webcast: The Lean Series: Fireside chat with Eric Ries and Ash Maurya
  • Web 2.0 Expo NY 2011, Eric Ries, Lessons Learned, "The Lean Startup"
  • Running Lean Q&A
  • Lean Branding Book
  • O’Reilly Webcast: Twitter for Business
  • O’Reilly Webcast: Strata OLC – Data and Ethics Etiquette and Law for an Always On World
  • Growth Hacking Workshop: Alistair Croll – Lean Analytics | Part 1
  • Lean Branding Creating Dynamic Brands to Generate Conversion Lean OReilly
  • Lean Branding Creating Dynamic Brands to Generate Conversion Lean OReilly
Lean Branding (Lean (O'Reilly))

Amazon Price: $29.99 $23.78 You save: $6.21 (21%). (as of March 18, 2018 2:03 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Product Details

  • Series: Lean (O’Reilly)
  • Hardcover: 304 pages
  • Publisher: O’Reilly Media; 1 edition (October 10, 2014)
  • Language: English
  • ISBN-10: 144937302X
  • ISBN-13: 978-1449373023
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds

Customer Reviews

Great read for entrepreneurs

 on July 21, 2015
By Jefrey
If you are creating a new product/service this book is worth reading. It will tell you exactly what you need to focus on when creating and launching and maintaining your brand


 on September 3, 2016
By FC van Eizenga

Invaluable information on branding at all levels

6 people found this helpful.
 on September 23, 2014
By TFLReader
Over the years, I have worked for Fortune 500 companies, small start-ups, mom and pops and my own one-man-show. One essential common ingredient in the success of all of these types of businesses is some form of effective branding strategy. Without this, you are presenting yourself to be just like the next guy and give customers no reason whatsoever to grace your doorstep. Laura Busche does an amazing job with Lean Branding, taking you through the branding process from nuts to bolts. The points that were of most interest and value to me were:

I would also recommend the Lean book for this as well and you …

 on December 11, 2014
By Amazon Customer
Let’s just talk about what this book is. It is a shortcut to deliver to quickly create your identify and test it on your market. Along with Lean Branding, it will include a bit of Customer Development. If you want to dive into Customer Development, I would also recommend the Lean book for this as well and you will see some overlapping. If you want to get up to “branding” speed in a Porshe, this is the book for you.

A guide on how to position my product in the customers’ minds along the Build-Measure-Learn loop

2 people found this helpful.
 on November 16, 2014
By Michael Franz
I am overwhelmed by the author’s accomplishment of structuring the topic of branding, normally difficult to grasp, so that it is makes fun to follow.

Pretty straightforward.

 on March 19, 2015
By Luis Miguel Ballestas Ayala
A complete guide… Just what I was looking for! Pretty straightforward.

Great book!

 on January 5, 2015
By Lorenzo Zanello
Great book!!! An amazing reading to start working on your brand.

Lean Branding – The Future

One person found this helpful.
 on November 23, 2014
By Rudi Kruger
Excellent Book.
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