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Categories: Mobile Marketing
Juniper Research Estimates Ad Fraud will Cost Advertisers $19 Billion in 2018

MMW was privy to an exclusive early look at the summary findings of a new report from Juniper Research. The research shows that advertisers will likely lose an estimated $19 billion to fraudulent activities next year. All told, that’s equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will …
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T-Mobile's fastest 4G LTE network claim met with skepticism by advertising group

Talking up the speed of its 4G LTE network is one of T-Mobile's main marketing points, so it's no surprise that T-Mo is going to keep hammering on that …
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Cryptocurrency's heart of gold? Telcoin to present ICO

Mixi was one of Japan's first social networks before moving its focus to the lucrative mobile gaming market. The company floated on the Tokyo Stock …
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Which Brands Lead Consumer Packaged Goods Industry in Customer Experience?

NTT DATA Services, a leader in global technology services, has just released its latest Customer Friction Factor (CFF℠) Assessment entitled, “Friction Challenges for the Consumer Packaged Goods Industry.” The research confirmed that consumers’ website experience is impacting the bottom line for Consumer Packaged Goods (CPG) companies, even though CPG organizations are often seen as the …
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Posted on Oct 8, 2017 - Last updated on Oct 8, 2017
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